“We’re taking the broken workflows that we have today, and the products that you have to buy individually, and bringing them together into this one offering called Creative Cloud.” “Adobe is focused on the human creative process,” said Heidi Voltmer, director of product marketing at Adobe. With this release, Adobe has merged its design and Web offerings into a single package and dropped the previous Web Premium category from the lineup. These new and updated pro-level applications are grouped into four streamlined packages: Design Standard, Design and Web Premium, Production Premium, and Master Collection. Pricing for individual software packages are comparable to previous versions. Companion apps Bridge and Encore are also included in the upgrade roster.
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